Conducted primary research across 4 institutional segments to identify high-value acquisition opportunities and analyze evolving client payment behaviors. Performed competitive benchmarking against leading banks to identify at-risk institutional accounts and develop targeted market capture strategies.

Executed digital adoption campaigns using consultative selling techniques, increasing digital channel revenue by 25% across resistant client segments. Delivered data-driven market intelligence reports leveraging socioeconomic insights to support leadership decisions on regional expansion and penetration strategies while identifying untapped micro-markets.